Some SEO Tips for Customer Reviews
Here are some SEO tips for customer reviews that will boost the value of your small business reputation management process. IX Brand SEO Services helps small businesses with search engine optimization, online reputation management, social media marketing and video marketing. With offices in Sugar Land, TX, IX Brand SEO works with clients throughout Metro Houston and other areas of the United States. Call us at 713-234-6346 for help building an affordable reputation management process that works for your business and provides you with SEO benefits.
Most small businesses ignore the SEO effects of customer reviews and testimonials, and they pay for that ignorance in lower Google rankings and lost customer contacts. If you set up a process for collecting reviews, recommendations, and testimonials, you’re business search rankings will improve. Guaranteed!
Here’s how this can work for your business:
- Use Customer Reviews to Boost Local SEO — The big search engines like Google, Yahoo, and Bing evaluate certain keywords as being local in character, and they’ll return results listings that focus on local businesses. For example, if you search for “car repair,” Google’s search results will usually include a few websites and then Google will provide several of its local business listings. You don’t have to include a city with that search because Google assumes that you’re looking for a local business rather than general information on car repair, and Google determines your location from the IP address of your Internet service provider. You’ll see car repair results from the area around that IP address location. Of course if you do include a place name with the search, you’ll get local business listings, for that place name, right at the top of your search results. Here’s an example of a search for “business coach sugar land tx.” If you’re looking for a business coach, the 16 “five-star” reviews of my client, The Growth Coach Houston, will certainly draw your attention. Google also uses the presence of all of those reviews to place The Growth Coach Houston business listing higher in search results.
- Use Customer Reviews and Testimonials to Add Keyword Rich Content — Testimonials and recommendations from your customers are naturally rich in the keywords that describe your business. So every time you add customer testimonials to your website or your blog, you’re adding new keyword-rich text to your site. And every time you add keyword rich text, you’re incrementally improving the search placement of your website. Make it even more powerful by collecting YouTube video testimonials and then transcribing the words into text for use with your website. The YouTube testimonial will draw search traffic if it’s described and tagged properly and the new keyword-rich text on your website will help your search ranking. Here’s a great example of the keyword-rich testimonial video from Glenn Smith at The Growth Coach Houston.
There are lots of benefits of collecting reviews and testimonials that aren’t directly associated with SEO — like quickly building trust with potential customers and boosting your online reputation. For more information about how to set up a process for collecting customer reviews and testimonials, as well as using SEO to improve your website, call IX Brand SEO Services at 713-234-6346 or send us an email using our contact form.
IX Brand SEO Services can help your business with a proprietary reputation management process that automates collecting feedback from customers and helping them leave great online reviews for your business. This system also makes it less likely that any unhappy customers will leave bad reviews for your business online.