Use Social Media Marketing to Drive New Customers to Your Business
Social media marketing has two goals — to drive new customers to your business and to engage with and build trust with your customers and potential customers and referral sources. Achieving the second goal means that you can’t just blast product and service information out on Twitter or Facebook. You have to listen and you have to converse and engage. IX Brand SEO Services Company can help you strike that balance in social media between broadcasting and listening and engaging.
Social media marketing is growing ever more important to the success of any Internet marketing strategy. Make Facebook, YouTube, Twitter and the others work for your business by letting IX Brand SEO Services Company show you how. Call us at 713-234-6346 and let’s visit about what you want your business to do and how we can make that happen.
There’s no single optimal formula for successful social media marketing. The social media strategy that works for your business will be unique to your business. Your social media marketing strategy should also work with your search engine optimization or SEO strategy and your reputation marketing strategy. We’ll determine what social media channels your customers use and how they use them. We’ll identify the social media channels you’re comfortable with and we’ll get them working for your business. And we’ll make sure that our social media marketing program is in synch with our overall Internet marketing strategy and component search engine optimization and reputation marketing strategies.
One of the most overlooked social media channels is the blog. Several years ago, I heard someone describe blogging as the Swiss Army knife of social media marketing — it has many uses. A regular process of adding blog posts to your website adds keyword rich content and helps your search engine optimization effort. Guest blogging and sometimes leaving comments on other people’s blogs can add links to your website and boost your site’s position in search engine results. Blogging can also keep your website content fresh and can encourage regular visits from your blog subscribers. There are many reasons for blogging to be considered as one of your business social media marketing strategies, and IX Brand SEO Services Company can help you decide whether to blog, how often to blog, and what to blog about.
Another social media channel you should consider is Facebook. The way Facebook can work for your business depends on what kind of business you have. For example, a divorce lawyer would never want to use Facebook to discuss her clients or recent cases. On the other hand, Facebook can be a great media channel for businesses that have a passionate or very loyal following, like a great local restaurant or a local photography studio or a performing artist. Are your customers on Facebook and are you on Facebook? IX Brand SEO Services Company can help you develop a social media marketing strategy that integrates well with your overall Internet marketing strategy and most important, with running your business.
A third social media channel that many of our clients use is YouTube. YouTube is the second largest search engine, after Google, and at least 48 hours of new video are uploaded to YouTube every minute. As YouTube is becoming more popular, there are more ways to use it with HD video capabilities in most modern phones, the iPod Touch, the iPad and other tablets, as well as all recent digital cameras. So it’s easier than ever to take high quality video and you’re more likely than every to have a video camera with you to take the video. It’s also easier than ever to edit the video you take with Apple’s iMovie and Final Cut Pro and Microsoft’s Movie Maker. IX Brand SEO Services Company can help you decide if YouTube will work for your business and if it does, we’ll help you make the most of it!
Call IX Brand SEO Services Company at 713-234-6346 to visit about your business and your goals for social media marketing! Or send us an email using our Contact page.