Time Management & Word of Mouth Marketing

What kind of priority would you place on your business reputation? I would imagine that it would be pretty high for most business owners — certainly more important than checking the email, going through the daily mail, reading the news on the Web, or having lunch with a friend. Yet if you ask most small […]

Onlne Word of Mouth Can Help Your Business Win in a Big Box World?

Online Word of Mouth Can Help You Compete in a Big Box World! I recently read an interesting book which describes the impacts that big box retailers have had on communities and associated independent retail businesses. The book is Big-Box Swindle: The True Cost of Mega-Retailers and the Fight for America’s Independent Businesses written by […]

Are You Building Customer Loyalty?

Ignoring Your Online Reputation Hurts Your Business! Benjamin Franklin once said, “To gain a friend, let him do you a favor”. In his bestseller, What Got You Here Won’t Get You There, Marshall Goldsmith quotes Benjamin Franklin to make the point that if you put yourself (or your business) in someone else’s hands, that person […]