Many small businesses are only just now realizing the new limitations of traditional advertising in the age of the social Web. It’s becoming impossible to advertise your way to a great business reputation no matter how much money you spend. A much smarter strategy is to develop customer loyalty over the long term and gather evidence of that loyalty and your reputation in the form of customer reviews and recommendations.
Letters Boost Web Reputations
Most good businesses have files of letters and emails expressing appreciation for great customer experiences. Some businesses post a few of the best ones on the Web as testimonials, but Rust Reviews can help you get much more Word of Mouth benefit from those letters.
Customer Loyalty & Employee Optimism
An article in the August 24 & 31, 2009, issue of Business Week confirmed what most of us already know — that optimistic, engaged employees are more productive and can help their employers become more profitable.
Encouraging Linchpins for Better Reputation Management
Encourage Your Linchpins for Better Reputation Management! Linchpins are your creative employees. The ones who help your customers solve their problems with your products and services in creative ways. They’re the employees who will earn your business positive reviews online by performing above your customers’s expectations. They are a key factor at better reputation management for […]