Positive customer reviews and letters of appreciation are evidence of loyal customers. Engage with those customers to improve your business and encourage referrals. Negative customers reviews are evidence of problems, and you should work with those customers too in order to improve your relationship and your business.
Leaders and Managers (Part 2)
Is a policy that punishes employees for failure to garner favorable mention in customer reviews a management action or a leadership decision?
Leaders and Managers (Part 1)
There’s a difference between leadership and management skills and you need both to build a remarkable, word-of-mouth worthy organization. Here’s a discussion about the differences.
Business Reputation Insurance?
There are two kinds of reputation management — crisis response and creating reputation insurance. The second version is much less expensive and provides long-lasting benefits to participating businesses.