Emarketer recently posted an article describing research done by the Local Search Association, which was formerly the Yellow Pages Association. The group studied how consumers find local businesses — the resources they use to find local restaurants, car repair shops, doctors, etc. You’d expect that research done by a group allied with the Yellow Pages […]
Want SEO Customer Reviews?
Get SEO Customer Reviews to Work for Your Business! I often have a hard time persuading my search engine optimization (SEO) clients that they need to work at gathering online customer reviews even though these work as SEO customer reviews. Most business owners don’t see the connection between working for a top Google search results […]
Video for Search Engine Optimization
Wordtracker‘s Gareth Davies recently posted a great article called “5 ways video can seriously help your SEO.” Video testimonials, product videos, and informational videos can all contribute to your website’s search engine rankings. Here’s why you should think about using video to improve your business’s visibility in search results. [youtube=http://www.youtube.com/watch?v=0yduFJTTmHE&hd=1] Video is easy to do! […]
Local SEO Depends on Content
The Success of Your Local SEO Depends on Content — It’s a Fact! In working to optimize a website for local search, I often have a hard time getting the text content I need to improve the site’s rankings. I always mention the absolute need for text content to prospective clients, but I’ve found that […]