Search Engine Land recently posted an article by Greg Sterling talking about the Local Search Usage Study released at the SMX East Conference in New York City. According to Sterling, the study documents the increasing use of the Web to find local businesses and the decreasing use of traditional media such as newspapers and the […]
Google Maps Must Be Part of Your Web Strategy
Over the last week, I’ve met with several small business owners, and we’ve talked about their strategies for using the Web and social media. Almost without exception, these business owners have ignored using the small business listings provided by Google, Yahoo, Microsoft Bing and other Web listing services. They’ve spent thousands of dollars building websites […]
Social Means Social in Social Media!
Photo by Maurice Schadee When I talk to business owners, I’m surprised that so many of them view social media as just the new advertising channel. They view social media as replacing TV, radio, and newspapers, to broadcast advertising to waiting consumers, and they don’t recognize that “social” implies “engaging” with customers and clients. They […]
Hiding in Plain Sight on The Web
Seth Godin posted another great blog post this morning titled, “We’re the same, we’re the same, we’re …” He says: Take a look at just about any industry with many competitors–colleges, hotels, sedans, accounting firms (especially accounting firms)… The websites bend over backwards to be just like all the others. You can’t identify one hotel […]