I talk to lots of local small business owners about their websites and web presence and very few of them give much consideration to keywords. They hire web developers to provide good looking sites with slick graphics and maybe some animation to dress things up, but the topic of keywords receives little if any attention. […]
Google’s Local Search Decision
Most small business owners and most small web developers and designers don’t know much about local Internet search, so they tend to ignore it. That’s a big mistake, because Google and the other major search engines — Yahoo and Bing — treat local business searches differently from global searches. Based on the search phrase entered, […]
Google Announces New Blogger Capabilities
Several friends and clients have asked me about their options for low-cost, high-capability websites recently, and Google Blogger is edging to the front of the list of recommendations. It is easy to use and it tends to do very well in search results. This means the user only needs to know a little bit about […]
Google Makes Local SEO More Important
Ollie D. of Shoutdog.com alerted me to recent changes in the way Google displays local business results. Those changes generally have the effect of accentuating the display of Google Places listings and the websites associated with those Google Places businesses, while pushing other organic web results farther down the results page. If a business has […]
