What’s Web Word of Mouth Marketing? For our purposes, Web Word of Mouth is the sum total of all the information about your business or organization, you, and your employees, that is available for viewing on the Web. In other words, it’s the information on the Web that a prospective customer might use in deciding […]
The Great Trust Offensive for Small Business
Photo credit: Thad Zajdowicz In late September, Business Week published a story titled, “The Great Trust Offensive.” In the story, David Kiley and Bert Helm describe the new reality for business — that companies finally realize that they can’t generate trust through the PR department anymore. Large companies like American Express and McDonald’s understand that the […]
Build Word of Mouth Marketing Online
Use Letters of Appreciation to Boost Your Word of Mouth Marketing Most good businesses that have been operating for awhile have collected letter and emails expressing appreciation for noteworthy performance. Some businesses also collect customer feedback and they have files of great customer comments. All of this information, if posted for those businesses online, could […]
What Are Online Local Business Listings?
The three major search engines — Google, Yahoo, and Bing — provide free online business listings for local businesses. Even better, these listings are provided at the top of the search results page where consumers are most likely to see them. If you own a local business, you are foolish if you don’t take advantage […]