Download time: I came across a website for a rural Midwest manufacturer marketing saddle and blanket racks for horse owners. The website was very attractive, but it included some video that downloaded with the homepage. It took some time for this to occur even on my broadband connection, and I can imagine that some of […]
What Are Online Business Listings?
An article on our website discusses online business listings and how important they are for local businesses. However, not all local businesses are familiar with them. This blog post is intended to bring you up to speed on what a local business listing is and how it can affect you if you own a small […]
Online Word of Mouth Requires Friction
I follow Seth Godin’s blog. Yesterday’s post titled, “Friction Saves the Medium” talked about friction in communications. If the friction is stripped away, if it becomes too easy to communicate, then that method of communication will be overused and abused, and it will fall out of use. Email is that way. Email marketers became spammers […]
Does One Bad Review = Bad Reputation?
Is a Bad Review Equal to a Bad Reputation for Your Business? The short answer is that it can be if the bad review the only review of your business that prospective customers can find. However, if you work to build online word of mouth for your business, you’ll never face that situation. You’ll have lots […]